Where the odds follow action…

Unlock profits with an intelligent sports trading solution by adjusting odds in response to real-time correlated bet and liability data.

  • Our Oddsflow Dynamic Price Moves Algorithms (DPMA) will adjust prices in real-time based on player, market, and bet data to minimize short-term risk and maximize long-term margins.

    We can consistently deliver an uplift of 15%-20% in sportsbook GGR using algorithmic decision-making processes.

  • Our Oddsflow Platform aims to offer a highly efficient trading solution that significantly reduces trader overhead costs. A small team of traders will be able to confidently manage an entire sportsbook's suite of markets with ease.

    Drop us a line and ask us how we grew a market-leading US operator with the leanest trading team in the business.

  • Seamlessly integrating with a sportsbook's existing odds supplier, our system utilizes real-time player, market, and liquidity data to optimize pricing based on betting activity. This enables operators to differentiate on price—a crucial advantage in an increasingly homogenized market—thus significantly reducing Customer Acquisition Costs (CAC) and Customer Retention Costs (CRC).

Oddsflow Solution

Real-Time Data Integration

Oddsflow provides a streamlined way for sportsbooks to integrate their data with a cutting-edge price management platform, ensuring that all information is updated in real-time. This is crucial in the betting industry where timing and accuracy are key.

Dynamic Odds Adjustment

By accessing Oddsflow’s price adjustment algorithms, sportsbooks can dynamically adjust their odds based on their real-time betting activity. This maintains competitive and accurate betting lines.  Leading to higher margins.

Operational Monitoring & Control

The Oddsflow dashboard allows operators to monitor the platform's performance and make necessary adjustments. This feature ensures that sportsbooks can maintain optimal operations without significant downtime or manual intervention.

Developer-Friendly Environment

With detailed guides and API documentation, Oddsflow supports developers in building integrations, ensuring that the platform can be customized and adapted to the specific needs of their sportsbook.

What We Offer

Our Oddsflow Platform offers a highly efficient trading solution that significantly reduces trader overhead costs. A small team of traders will be able to confidently manage an entire sportsbook's suite of markets with ease.

The Oddsflow Dynamic Pricing System ensures a continuously evolving suite of offers, adjusting organically in response to customer activity. By carefully examining market liquidity, our pricing algorithms are informed by the operator's liabilities across the entire spectrum of bet outcomes, allowing prices to vary significantly from those of the competition while still offering value to customers.

Our Oddsflow Dynamic Price Moves Algorithm adjusts prices in response to player, market, and bet data, effectively minimizing short-term risk while maximizing long-term margin. Since 2012, it has consistently delivered an uplift of 15%-20% in sportsbook hold.